Our mission statement:

We work to support our retailers, helping drive footfall and deliver high standards in all areas. We deliver more value than the BID levy.

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Latest news

Connecting you with the support you need

To help businesses and residents access every possible opportunity for support to adapt, build resilience and position themselves for the future in the new economic landscape, WECA has launched a […]

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Vaccination roll-out in Broadmead

A COVID-19 vaccine centre has been launched outside Superdrug to provide vaccination services within the city centre.  Opening on Thursday 21 January, the centre is one of six Superdrug sites […]

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Bus services changes from 24 January

Buses are still running for essential journeys, however to reflect the significantly lower passenger demand during the third national lockdown, some services will change from Sunday 24 January. For more […]

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The BID area

The purple and blue shaded areas of the map represent the Broadmead BID area. It includes Broadmead, The Galleries and The Arcade.

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