This competition, launched in a special newsletter on Friday 19 July, had the primary objective of drawing attention to our Bears Go To Town trail, a co-production with Wild Place Project, that began the following Monday; the secondary objective was to attract new subscribers to our monthly eNewsletter. Prizes were provided by several of the retailers acting as hosts for the 24 2D bears making up the trail – Antics Models, the New Room, EK Hair, Firewood Grill & Gelato, Jungle Mania, Pizza Express Cabot Circus, Skechers, and Specsavers – plus a family ticket to Wild Place Project and a goodie bag. It was boosted by paid promotions on Facebook and Instagram as well as numerous posts on Twitter. An additional competition, run in conjunction with Bristol Old Vic, helped draw attention to both the trail and the production of We’re Going on a Bear Hunt running at the theatre. Trail maps were given out to audiences at the show.