Christmas advertising campaign – November/December 2018

In addition to advertising earlier in the summer to encourage more group visits at Christmas, our Christmas marketing campaign for 2018 included radio advertising with Heart FM – we sponsored the Breakfast and Weekend shows from 6 November until 9 December – and Ujima, a competition running in the week before Christmas.
We placed printed adverts in Bristol Post and Weekend magazine and the Bath Chronicle and published advertorials in Weekend magazine and Bath’s Weekend magazine.
We published an online advertorial on the Bristol 24/7 website and posts on their newsletter and social media accounts.
We had four home page take overs on the Bristol Live website, with leaderboards, wallpapers, belly bands, and mobile banners all linking to our website, and two each on Gloucestershire Live and Somerset Live.
We also promoted all our Christmas activities via www.bristolshoppingquarter.co.uk and via @bristolshopping on Facebook, Twitter and Instagram.
Additionally, Visit Bristol’s popular Christmas leaflet, detailing all of Bristol’s major events, was repeated this Christmas, with our advert on the back page.
The campaign also included a variety of competitions, designed to boost our social media profiles and increase subscriptions for our monthly newsletter.