#LoveBristol campaign – April 2021

From April 2021, Broadmead BID is teaming up with Bristol City Centre BID, Plaster PR and Upfest for #LoveBristol, part of the #BristolTogether city-wide marketing campaign to promote businesses as they safely reopen and welcome people back to the city centre.

The initiative includes the return of the popular ‘hearts in the parks’, encouraging social distancing in the city centre’s green spaces including Castle Park, and chalk-sprayed #LoveBristol stencils at key points around Bristol Shopping Quarter. Retailers were invited to take part in a photography project to promote their stores, with images shared on @BristolShopping Facebook and Instagram from mid-April.

The campaign has been widely promoted on social media and has achieved national press coverage.