The Broadmead BID’s partnership with the loyalty app LoyalFree, which began in January 2020, continues in 2020/21.
LoyalFree is a multi-award winning place promotion app, operating in over 20 towns and cities across the UK. The aim of the app is to provide free advertising for businesses located within Bristol Shopping Quarter. Shoppers can use the app to find local deals, loyalty stamp schemes, events and trails straight from their smartphones. It also showcases other local information, including a really useful what’s on guide.
During the national lockdowns, most recently November 2020, we were able to use the app to promote our levy payers’ online deals and to create trails that helped shoppers find the essential retailers, cafes offering takeaways/deliveries and much more.
307 businesses have been promoted through the app, either with an offer or loyalty scheme or by inclusion in one of the trails, and, as at 15 December 2020, there have been 5,633 interactions by engaged users.