NCP shoppers’ parking offer – ongoing

Originally designed to encourage shoppers to visit Bristol Shopping Quarter in the run-up to Christmas, when COVID-19 meant they may not have felt comfortable using public transport due to social distancing requirements, we worked with NCP to introduce a saver ID code, SHOPBRISTOL, that could be used with their ParkPass app to access reduced rate parking – £4.50 for up to four hours. The offer originally ran throughout October, November and December but has since been extended.

The offer, which was valid for all NCP car parks in the city centre, is promoted via the Bristol Shopping Quarter website, social media, newsletter, and the LoyalFree app. Retailers were also told about it via emails and the Broadmead BID newsletter, as the offer could be used by part time staff.