On 28 July we sent a Bristol Shopping Quarter newsletter to 14,219 subscribers.
The objective was to share news, offers and events, including Shop Window, a gig-theatre performance taking place in The Galleries that weekend, an introduction to Triple Two coffee, which opened in Quakers Friars a few days earlier; the Tour of Broadmead charity fundraising event, starting three days later; the History of Video Games exhibition in The Galleries; summer activities at the New Room; job vacancies; and the LoyalFree app.
We included a competition, in partnership with Bristol Zoo Gardens and Wild Life Project, to increase the open rate and to promote the two attractions at the start of the school holidays. The competition was also promoted on Facebook, Instagram and Twitter, with entrants invited to opt in to receive future newsletters and to receive emails from Bristol Zoo Gardens/Wild Life Project, this resulted in 215 new subscribers and a list of over 1,190 contacts that we were able to pass on to our competition partners.
All Broadmead BID retailers were invited to submit content, including online deals, good news stories, shout-outs for their teams, and any virtual activities and events they have planned.
You can read the newsletter HERE.