Springboard footfall data

As one of our ongoing Business Support projects, we closely monitor data produced by Springboard using footfall counters located above Mountain Warehouse on Broadmead East and on Pret on the corner of Broadmead West and Union Street.

A weekly report is sent out by email each Tuesday evenings, please email viv@broadmeadbid.co.uk if you would like to receive it, with weekly and monthly reports added to the Footfall page on this website as soon as we receive them.

The reports allow us to see the footfall per hour and to compare the figures to any previous period, most commonly week on week and year on year. We can add events (including promotional campaigns, weather, and lockdowns) to a calendar, making it easier to see how they affect footfall. Post-Covid, we compare footfall against 2019 (pre-pandemic), which gives a truer picture of recovery.

We can also see how Broadmead is performing compared to high streets in the region and across the UK.

Springboard publish an annual review in January each year, you can read 2021’s HERE. It looks back at the performance of retail throughout the year, encompassing key trends in footfall, store sales, store capture rates, consumer confidence and online shopping over the year from January to December.