The Magnificent Meerkat Trail – April 2022

The Magnificent Meerkat Trail in Bristol Shopping Quarter from Saturday 9 April until Saturday 23 April

Following a two-year break, the Broadmead BID team were pleased to be working in partnership with The Ark Bus and John Wesley’s New Room once again to create their ninth very special Easter trail, this time featuring a Mob of Magnificent Meerkats!

The event follows the success of previous Easter trails, which have featured flamingos, camels, lions, zebras, elephants and other wonderfully decorated creatures. Schools and youth groups across the city decorated the Magnificent Meerkats during March, which were displayed in Bristol Shopping Quarter shops for the duration of the Easter holidays.

TRAIL AND MAPS

Maps showing their locations were available from John Wesley’s New Room, all participating venues and from the Bristol Shopping Quarter website.

Following the trail, all the meerkats were displayed in John Wesley’s New Room for one week.

ADVERTISING

To promote the trail, the BID funded advertising with Bristol 24/7, The Primary Times, and Visit Bristol. It was also promoted on Metro, the Bristol Shopping Quarter website, the LoyalFree app, via the @bristolshopping social media channels, and the BSQ newsletter, which featured a competition to win a family ticket to Bristol Zoo Gardens to see their real meerkats!

The trail was shared by a number of other local media channels, including Radio Bristol.