In May 2021, we ran a competition to win a £50 gift card from TK Maxx. The objective was to increase the open rate of the BSQ May newsletter and attract new subscribers for future editions.
The competition ran from 17-24 May and attracted 2,119 entries. The winner, pictured above, was Alison Weeks.
Launched in our newsletter, the competition was also promoted via a paid Facebook post and multiple posts on Twitter and Instagram.